Initio – Latin word has two meanings: "The beginning". The origin, a return to the essence of the perfume, in its original, magical and sacred function. Or: "I initiate". An initiation to discover the perfume as an object of power.
The origin. When perfume was the invisible link between earth and sky, between men and God: Perfume – per fumum – from the smoke. When perfume was used for its powers. Power to cure, to purify, to communicate with God, to seduce or to bewitch… the perfume, as old as civilisation has always been used for its power on the body and the soul.
Today, Initio brings back to life those ancestral knowhow and formulas, before reserved for few initiated only, blending raw materials from the best quality, known for their active powers when they are combined together … Combined to the magic of science to create quintessence. A substance with spectacular effects to reveal the irresistible side of every person.
Introducing Amouroud Parfums
The AMOUROUD fragrances are born out of a groundbreaking legacy. They are the evolution of the custom blending notions that won Perfumer’s Workshop recognition for its visionary concepts throughout these past forty-five years.
Shimmering and dreamy, provocative and dark, light and warm, AMOUROUD is a collection of olfactory memories, stories, real and imaginary. Transcribed with notes of flowers, woods, roots and herbs into perfumes that capture a primal place of serenity, joy and passion.
Love my Montale Roses Musk. Fast delivery. Thank you
Hello. Thank you for your recomendation. My wife loves her new perfume.
Perfect match to the notes that I like. Thank you L&S.
Great Service and lot's of choices. Love this store.
Love your service and pricing. Great set up. Will be back.