Frédéric Malle was born into a French family of industrialists, artists and perfumers. His grandfather, Serge Heftler-Louiche, founded Parfums Christian Dior before passing on its direction to Frédéric’s mother. Mr.Malle himself now represents the third generation of perfume specialists in his family and has become a world authority on perfume making.
Mr.Malle acquired an extensive knowledge of raw materials and olfactory balance at the prestigious perfume laboratory Roure Bertrand Dupont, where he also befriended the leading perfumers of the industry. He has worked with them for over 25 years, cultivating personal relationships defined to this day by mutual trust and respect. These elite perfumers all accepted Frederic Malle’s invitation to join Editions de Parfums and revive luxury perfumery.
Frédéric Malle’s decision to create Editions de Parfums was first and foremost a reaction to the commercially driven perfume trade of the mid-1990s that favored image over the perfume itself. Perfumers were equally frustrated by a market that favored image over product. Perfumes as works of art were dying, along with the artistic status of their makers.
Confronted with the imminent disappearance of the perfume trade, Frédéric Malle went back to what perfumery used to be and to what it could be again in our modern context: a trade in which a perfume is the result of total creative freedom, liberated from the pressure of marketing strategies and deadlines. In essence, a return to the nurture of quality, something he felt was slipping through the fingers of the luxury industry. Frédéric Malle’s ambition to restore quality was accompanied by a desire to transform the way people viewed perfumers: to publish perfumes under their own names and establish their status as artists.
Thus was born the idea of a publishing house for perfume, where perfumes are created and published as unique works of art. Frédéric Malle, whose role is much like that of an editor, accompanies his perfumers individually on their paths to transcend creative limits and compose the perfume classics of tomorrow.