INITIO PARFUMS PRIVÉS – THE POWER OF NATURE AND SCIENCE UNITED
"God creates odours, men Perfumes." Giono
Initio – Latin word has two meanings: "The beginning". The origin, a return to the essence of the perfume, in its original, magical and sacred function. Or: "I initiate". An initiation to discover the perfume as an object of power.
The origin. When perfume was the invisible link between earth and sky, between men and God: Perfume – per fumum – from the smoke. When perfume was used for its powers. Power to cure, to purify, to communicate with God, to seduce or to bewitch… the perfume, as old as civilisation has always been used for its power on the body and the soul.